Carlos Alcazar is the president and CEO of Hispanic Communications Network (HCN), the largest social and cause marketing firm targeting U.S. Hispanics. Mr. Alcazar launched the venture in late 2005, which leverages an existing radio network (HRN), to move the company into television, publishing, online and mobile marketing. Today, HCN works with government agencies and non-profits to build marketing communications campaigns that serve the multicultural community. The client roster now includes award-winning work for government agencies such as the CDC, Departments of Justice, Transportation, Energy, Health and Human Services as well as NGO’s like LIVESTRONG, American Heart Association, NCLR, Epilepsy Foundation and the Boy Scouts amongst others.
Mr. Alcazar has successfully guided education and media companies to achieve growth through corporate strategy, global expansion and business development for over 15 years. Most recently, as Vice President of a Pearson plc company (Financial Times, Penguin Books and Pearson Education), he was responsible for launching communications companies in worldwide markets having resided in and managed business units in Asia, Latin America, Europe and the United States. His organizations have delivered programming through television, publishing and broadband to millions of people around the world.
Previously, as Vice-President International Business Development for a Viacom company, he launched international operations in Latin America, Asia, and Canada for its education television division. He currently sits on the board of the National Fatherhood Initiative (NFI), the Ready to Learn Partnership, the Smithsonian Museum of American History Latino Advisory Council, Boy Scouts of America Hispanic Initiatives and the Latino Advisory Board of the Boys & Girls Club of America.
He is a regular speaker on issues related to the Hispanic market, media, education and television at press events, industry trade shows and conferences.
Prior to that he was a marketing & advertising executive for agencies in Los Angeles, New York, and Mexico City, specializing in the Hispanic market,
professional service companies and political campaigns. Carlos also spent two years teaching Elementary and Adult School in the South Central
section of Los Angeles. He holds a B.A. from the University of California, San Diego and completed Executive Education programs on Corporate Governance from Harvard Business School.
